The National Trust is a UK conservation charity, protecting historic places and green spaces, and opening them up for ever for everyone.
Founded in 1895, they were set up with the aim of saving our nation’s heritage and open spaces. 116 years later, they are still working hard to up hold those values
The campaign consisted of an A4 letter/coupon mailer which entitled the member to a 20% discount to be redeemed at the tea room during their visit; the coupon could be tracked by the bar code so National Trust was able to determine the response rate.Letters were created that used specific supplied images relating to the three membership subgroups but these images needed to be different for flagship properties vs secondary properties. The recipient database was run against a database for the flagship and secondary properties based on postcode and distance from the member’s household. The output file was then matched against a table containing images, text details and finally each selected property name was then matched to a database containing the web page URL to generate the QR code. The final data-stream was processed through XMPie/uPlan on the uProduce server, imposed output to PPML and sent to Output Manager to print on the Xerox iGen4 digital press.