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Proportion


Categories: Case Studies

The Royal College of Midwives

Brief

To allow RCM to fully outsource the complete membership renewal process, which included six segments of data variance, and to enhance user experience at membership as well as increase card longevity.

Background & Solution

The Royal College of Midwives (RCM) is the voice of midwifery; it is the UK’s only professional organisation and trade Union led by midwives for midwives.

Headquartered in London, RCM provides services to members across the UK, through 200 branches.

The Solution

Data was supplied in bulk by RCM, and processed by Latcham in a highly secure and protected environment, and in accordance with the required specifications to minimise postal costs.

All artwork was set and developed by Latcham, this included pre printed A4 letters, member’s cards, an A6, 6 page leaflet, litho overprinted branded envelopes, subscription direct debit and data record leaflets.

Latcham managed the set up and data processing and under took all printing, cutting, folding, enclosing and matching of all personalised elements of the membership renewal pack. The final process included sorting and postal administration.

Results & Outcome

We created a more vibrant design and produced a full PVC longer lasting membership card, using a cost effective production process. The renewal packs were more convenient, both in terms of size and the information contained.

In total 34,000 individually addressed membership renewal packs were successfully created and delivered to each member resulting in an increased membership renewal when compared to previous years.

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