Another year is coming to an end and 2019 is on its way. As we reflect about the past 12 months and look to the future, it might be a good time (if you have not done so already) to think about your campaign plans for the new year and how you can increase engagement with your customers, members and donors through multi-channel personalised communications.
2018 was all about GDPR and its had an impact on all of us but the GDPR positives are that it’s forced us all to think about our data, how it’s managed, how we keep it secure and more importantly, how we use it to speak to the people that matter the most, our customers.
With the new data regime in place and a real need to think long and hard about how and when to engage with the right people, there has never been a better time to think about strategic campaign management, which channels to use and how you can secure the best campaign results.
Data is key but working with a trusted partner that knows the ropes and if needed, can guide you through the entire campaign process; from planning and budgets, to artwork, data, print, delivery and fulfilment is just as important and will help you to increase engagement and a real return on the campaign investment.
With such competition from others who are delivering sophisticated print and digital activity, using segmented and compliant data, now is the time to think about what you can do to raise the profile of your brand, make your customers more aware of how you are and what you do and increase revenue. So, as 2019 knocks on all our doors, think about the power of data, digital print and digital marketing and how it can help you to achieve next year’s goals.
A member of the Latcham Direct team is always on hand to offer advice and support. Just give us a call on 0117 311 8200.
We hope you have a prosperous New Year and look forward to working with you.