Latcham Direct was approached by Bristol Airport as they required a local, cost-effective direct marketing solution that would enable them to engage with local residents, making them aware of plans to develop the airport in the future.
Latcham Direct suggested a tried & tested solution in the form of a door drop which James had used before. We designed and sourced the envelopes, digitally printed the generic letter, enclosed and then managed the distribution of 24K items to postcodes in the North Somerset area. The door drop is a highly effective way of reaching high volumes of people without the need to use personal data.
The Latcham team took responsibility for each stage of the mailing including the administration which meant the airport team to simply leave the campaign in safe hands.
For more information on this case study, click here or contact Josh Armstrong on 0117 311 8200.