DIGITAL MARKETING SOLUTIONS
Engage with your customers directly, deliver an interactive experience, and develop a deeper and more meaningful relationship with your customers.
Personalised digital marketing used to simply be sending an email addressed personally to the customer. Advances in technology now allow us to do so much more, helping you build stronger customer marketing into your plans.
By using leading edge marketing technology, such as XMPie Cross Media Site, we can help you deliver fully integrated cross media campaigns.
The benefits of one-to-one marketing
The aim of personalised communications is to engage customers or prospective customers by communicating with them on an individual level. By tailoring their message to suit their consumers, businesses can build brand loyalty and increase customer satisfaction.
Automation technology can now identify the channels that customers engage with most so that marketers can focus their marketing efforts on this. They can then automatically follow up across additional channels as part of an omnichannel approach in order to increase ROI.
Our personalised digital marketing services include:
- Data management
- Mobile apps
- Personalised Landing Pages
- Integrated online response handling
- Social media ads
What is XMPie?
XMPie is a multichannel marketing platform that helps you reach your audience through personalized, relevant communications across print and digital media.
It enables us to deliver and integrate multi stage, multi-channel campaigns, providing personalised messaging across digital print, web pages, emails, SMS and social media communications.
XMPie uses a shared, secure database structure which is updated with response information to provide advanced analytics. It integrates the power of Adobe Creative Suite, allowing designers the maximum creativity.
For more information about how the Zerox XMPie solution can support your multi-channel personalised communications click here. You can also find some more information by clicking here.
The Benefits of XMPie
- Seamlessly connects to databases to generate personalised multichannel campaigns across all channels.
- Harnesses the full creative power of InDesign, adding variable data for a full, highly-creative personalised solution.
- Create one-to-one marketing campaigns that span print, email, web and mobile platforms.
- Able to repurpose current print documents to include personalisation, adding value and increasing response rates.
Speak to a member of our sales team to find out more. Call 0117 3118200 or email firstname.lastname@example.org.
Digital Marketing for Utilities
With ever-increasing competition in the energy sector, suppliers are turning to personalised direct marketing campaigns to attract and retain customers. Working with Latcham allows you to conduct fully-integrated, cross-media communications, with full analytics at all stages.
Digital Marketing for Healthcare Providers
Private healthcare providers must offer exceptional service in order to compete with increasing numbers of competitors. High-quality, personalised digital marketing, integrated across multiple channels of communication, allow you to stand out from the crowd.