0117 311 8200


Communicate with your customers directly through email or post, with personalised, targeted messages. Direct marketing targets a relevant group of consumers without the middleman, so you don’t waste time and money broadcasting out to an audience that isn’t ideal for you. Whether you’re looking for direct mail fulfilment and mailing solutions or targeted online communications, we can help to create a tailored direct marketing campaign.

What is Direct Marketing?

Direct marketing is a targeted form of marketing that presents information to a group of people that are the most likely to respond to it. There are many types of direct marketing including printed communications such as brochures, leaflets, and coupons, online communication like email marketing, or even phone or text communications.

By targeting your messaging to a specific audience, it allows you to monitor the response rate and measure the success of your campaign.

Benefits of Direct Marketing

  • Targets core consumers
  • Able to use multi-channel messaging to increase brand awareness
  • Great return on investment
  • Personalised messages through customer segmentation and data profiling
  • Easy to track and monitor results

Speak to a member of our sales team to find out more.  Call 0117 3118200 or email marketing@latchamdirect.co.uk.

Our Direct Marketing Services

We can advise on the best way to segment customer data so that multi-channel campaigns are sent to the right people, in the right way, and at the right time. Our dedicated data services team ensure that customer and prospect data is securely hosted, cleansed, managed and compliant so that you can focus on the message you want to communicate.

We have invested heavily in cross-media technology which enables us to deliver highly targeted and personalised customer communications. Whatever the scale and complexity of your marketing campaign, we have the resources to help you maximise your response rates and return on marketing investment.

Direct Marketing for Membership Organisations

Keeping membership levels high, attracting new members, and encouraging members to not only renew but also recommend your organisation are all day-to-day concerns for most membership organisations. Communicate effectively with your audience through highly-personalised direct marketing campaigns.

Direct Marketing for Trade Unions

Attracting and retaining members is a vital activity for Trade Unions, ensuring membership levels are high enough to function effectively. Highly personalised direct marketing materials keep you at the forefront of your target audience’s minds, while appealing to them on an individual level.

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