Cross Media Marketing Solutions
Latcham is the Xerox Premier Partner 2013 Best of the Best Global Award Winner for Cross Media. Latcham delivers fully integrated cross media campaigns using leading edge marketing technology.
At Latcham, we use the most sophisticated document, email and web design software XMPie Cross Media Suite.
The use of one cross media platform allows us to deliver and integrate multi stage, multi-channel campaigns which provides personalised messaging across print, web pages, emails, SMS and social media communications. Xmpie uses a shared database structure which is maintained through a campaign and is updated with response information to provide advance analytics.
XMPie integrates the power of Adobe Creative Suite with variable data to allow designers the maximum creativity and marketing power of one-to-one personalisation. The benefits of XMPie include:
- Harnessing the full creative power of InDesign, adding variable data for a full, highly-creative personalised solution
- Creating one-to-one marketing campaigns that span print, email, web and mobile platforms
- Adding personalised, design-rich, data-driven graphs and charts
- Embedding text within images, personalised for each recipient
- Speedy response to market, helping clients get their message through quickly and efficiently, irrespective of the channel
- Repurposing current print documents to include personalisation, adding value and increasing response rates
- Offering one-to-one, integrated cross media campaigns
- Integrating the familiarity of Adobe Creative Suite with other development tools to enrich the user experience.
Latcham manage email campaigns, where trigger-marketing techniques drive high response levels. Latcham follows industry best practice for the design, structure and broadcasting of email campaigns to protect brand reputation.
Using Adobe Dreamweaver and XMPie we are able to design HTML templates with rich variable data driven content to create personalised, relevant, and engaging email messages.
Latcham can integrate personalised URLs into your direct mail or email communications; this is a fully trackable web address unique to an individual.
This enables you to use the information that you have about those individuals to deliver relevant and targeted content, resulting in enhanced engagement and higher responses to your campaigns.
Latcham has the experience and capabilities to deliver award winning direct marketing campaigns. We have invested in the latest cross media technology to deliver highly targeted and presonalised content across your print, post, email, web and social media requirements. Whatever the scale and complexity of your marketing campaign, we have the resources to help you maximise your response rates and return on investment
Please see further details of our print and direct marketing services under digital print solutions in this website.
Your participation and support at the CrossMedia event was very much appreciated, and I know that I speak for the whole team when I say how proud we are to have you and Latcham Direct as a partner who represents and acts as a beacon of success for all others to follow in the industry
We are proud to have Latcham Direct as a partner who represents and acts as a beacon of success for all others to follow in the industry.