Digital Marketing Solutions
Latcham Direct delivers fully integrated cross media campaigns using leading edge marketing technology and we were delighted to be awarded the Xerox Premier Partner 2013 – ‘Best of the Best Global Award Winner for Cross Media’.
We utilise the most sophisticated document, email and web design software - XMPie Cross Media Suite and this platform enables us to deliver and integrate multi stage, multi-channel campaigns, providing personalised messaging across print, web pages, emails, SMS and social media communications.
XMPie uses a shared database structure which is maintained through a campaign and is updated with response information to provide advance analytics. It integrates the power of Adobe Creative Suite with variable data to allow designers the maximum creativity and marketing power of one-to-one personalisation.
The benefits of XMPie include:
- Harnessing the full creative power of InDesign, adding variable data for a full, highly-creative personalised solution
- Creating one-to-one marketing campaigns that span print, email, web and mobile platforms
- Adding personalised, design-rich, data-driven graphs and charts
- Embedding text within images, personalised for each recipient
- Speedy response to market, helping clients get their message through quickly and efficiently, irrespective of the channel
- Repurposing current print documents to include personalisation, adding value and increasing response rates
- Offering one-to-one, integrated cross media campaigns
- Integrating the familiarity of Adobe Creative Suite with other development tools to enrich the user experience.
Our range of digital marketing services’ includes:
- Cross media data management
- Mobile apps
- Personalised Landing Pages
- Integrated online response handling
- Real time response analytics.