We have an e-delivery solution which is being used by our customers to offer delivery of documents by email, or notification via email and collection of documents from our secure online document archiving solution. Consumers are increasingly choosing to read communication on a wide range of devices, and our technology is responsive to ensure that your communication is delivered in a professional manager. We maintain an audit trail of all documents which are delivered, and when using our online archive we can also track if and when a customer opened documents. In the event that your customers do not open documents online we can offer a follow up via email or alternative print and mail any unread documents.
At Latcham, we use the most sophisticated document, email and web design software – XMPie Cross Media Suite.
The use of one cross media platform allows us to deliver and integrate multi stage, multi-channel campaigns which provides personalised messaging across print, web pages, emails, SMS and social media communications. Xmpie uses a shared database structure which is maintained through a campaign and is updated with response information to provide advance analytics.
XMPie integrates the power of Adobe Creative Suite with variable data to allow designers the maximum creativity and marketing power of one-to-one personalisation. The benefits of XMPie include:
- Harnessing the full creative power of InDesign, adding variable data for a full, highly-creative personalised solution
- Creating one-to-one marketing campaigns that span print, email, web and mobile platforms
- Adding personalised, design-rich, data-driven graphs and charts
- Embedding text within images, personalised for each recipient
- Increasing speed to market, helping clients get their message through quickly and efficiently, irrespective of the channel
- Repurposing current print documents to include personalisation, adding value and increasing response rates
- Offering one-to-one, integrated cross media campaigns
- Integrating the familiarity of Adobe Creative Suite with other development tools to enrich the user experience.
Your participation and support at the CrossMedia event was very much appreciated, and I know that I speak for the whole team when I say how proud we are to have you and Latcham Direct as a partner who represents and acts as a beacon of success for all others to follow in the industry
We are proud to have Latcham Direct as a partner who represents and acts as a beacon of success for all others to follow in the industry.